“The free app combines walking intensity and time, rather than just distance or steps and is the first of its kind,” said Jenny Harries, deputy medical director at PHE.
“It helps people gradually introduce more activity into their daily routine, with goal setting advice and motivational tips. It has already helped 50,000 adults get more active.”
On his part, Muir Gray, the clinical adviser behind the app, said: “We all know physical activity is good for your health, but for the first time we’re seeing the effects that easily achievable changes can make.
“By walking just 10 continuous minutes at a brisk pace every day, an individual can reduce their risk of early death by 15%.
“They can also prevent or delay the onset of disability and further reduce their risk of serious health conditions, such as type 2 diabetes, heart disease, dementia and some cancers.”
They advised adults to get 150 minutes of moderate to vigorous exercise each week.